Tuesday, May 11, 2010

OFBiz Tutorial - What is Enterprise eCommerce?

OFBiz tutorial pages are a great way to learn about Apache OFBiz and what it can do for your Enterprise eCommerce platform... so what are the fundamentals of Enterprise eCommerce and why do forward thinking businesses in the 21st century need an Enterprise eCommerce platform?

Plainly put, Enterprise eCommerce is the buying and selling of goods and services on the Internet. Aspects of what OFBiz and enterprise eCommerce can offer are:
  • Virtual storefronts on websites with online catalogs, interactive shopping experiences, etc. This is a store that is open 24 hours a day 7 days a week. Since the advent of eCommerce, Companies that have OFBiz storefronts set up have seen an exponential increase in sales and profits. With new integrations of mobile devices, more people are able to shop anywhere, anytime, which makes your products available to ever increasing demographics.
  • The gathering and use of demographic data through Web contacts and other algorithms built into Apache OFBiz. It has been widely recognized that because of the interactive nature of the Internet, companies are able to gather data about prospects and customers in ways that have never been available before. Site registration, questionnaires, etc., all act as avenues for market research.
  • Electronic Data Interchange (EDI), the business-to-business exchange of data. This allows companies using OFBiz to easily and safely echange purchase data, shipping data, etc. with 3rd party companies that they are in cooperation with.
  • Email, instant messaging and social networking as media for reaching prospects and established customers. Many enterprise eCommerce companies choose and "opt in" option for email and other social networking promotions. This is an option in which Web users voluntarily sign up to receive email, usually sponsored or containing ads, about product categories or other subjects they are interested in.
  • Business-to-business buying and selling. Businesses aren't interested in going to the mall for their products. They want lightening quick deliveries from suppliers and vendors. Enterprise eCommerce and Apache OFBiz give just that option. Supplies can be re-ordered at any time with extreme ease. With OFBiz, order history and inventory are all readily available making re-ordering efficient and painless.
  • The security of business transactions. Security includes authenticating business transactors, controlling access to resources such as Web pages for registered or selected users, encrypting communications, and, in general, ensuring the privacy and effectiveness of transactions. OFBiz interacts with trusted companies such as Pay Pal and Google Checkout ensuring that relevant data is encrypted and secured.
Enterprise eCommerce offered by HotWax Media offers a wide variety of OFBiz Tutorials explaining all aspects of the software. They have extensive experience implementing eCommerce platforms with OFBiz and are happy to help with any questions you may have.

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